There's something unique about the sense of style of Lana Del Rey. It's a true American representation, but also a distinct portrayal of the present. She has flowers in her hair on the cover of her Lust for Life album, and she sings about the youthful nostalgia of the present in a white, long-sleeved lace dress that looks like one a teenage hippie girl would have worn for her 1962 Ojai wedding.
Del Rey goes full California girl in her latest double video for "Fuck It I Love You" and "The Best" from her latest album, Norman Fucking Rockwell. At one point, in a 1960s beach party video, she was pictured on television as a reincarnated surfer girl. And in her latest 14-minute long short film, she doubles down on this modern California age of her American-infused sense of style. The video for "Norman Fucking Rockwell" and other album songs (it's kind of a medley) begins with Del Rey playing the piano in a classic denim Ralph Lauren polo button down which she pairs with matching skinny jeans. She then transitions towards a more fashionable look in black leggings and a simple black shirt, singing "All the ladies of the canyon wearing black to their home parties," as she meditates with some friends on the side of a rocky hillside, all dressed in the same way as her.
Del Rey and her friends are all-white clad in the final phase of the medley as they lie on a pick-up truck's bed and try to capture butterflies. It's almost like the singer puts her own spin on VSCO girl style, a young internet subculture that has arisen from photo editing apps with very distinct external signals: high-rise denim skirts, scrunchies, and confusingly, reusable water bottles sold by Hydro Flask. In reality, you might argue that a sepia-toned Instagram filter shows the most recognizable style tropes of Los Angeles. No matter how you categorize the sartorial world of Del Rey, the winter blues will certainly be healed by her summer wardrobe.